Amazon Brand Protection Suite

🛡️ Extension + Guide: Brand & Distribution Control

Amazon Brand Protection Suite

12 tools · one license · all formulas & calculations explained

Get Pro → Install Free on Chrome Web Store →

The Amazon Brand Protection Suite hub — 12 tools, one interface.

Amazon Brand Protection Suite Extension — Complete User Guide

12 tools · one license · all formulas & calculations explained

Version 1.0 · Updated 2026

The Amazon Brand Protection Suite brings together twelve purpose-built tools for brand owners, reseller managers, and compliance teams. Every tool works with manual entry — no automatic scraping or Amazon Seller Central connection — and stores all data locally in your browser.

This guide explains how each tool calculates its results, shows worked examples, highlights common mistakes, and provides real‑world usage scenarios.

What Is the Amazon Brand Protection Suite?

Brand protection on Amazon — catching unauthorized resellers, counterfeiters, and MAP violators — is dominated by agencies and enterprise platforms priced for brands doing real volume. Nothing lightweight exists for a smaller brand or manufacturer who needs basic visibility into who's selling their product and whether those sellers are actually authorized.

This is twelve tools built for that smaller supplier — the lightweight version of what the expensive platforms do, covering everything from authorized-reseller monitoring to counterfeit evidence gathering to finding new wholesale partners in the first place.

Who Should Use This Suite?

• Brand owners & manufacturers — selling on Amazon or through distributors.
• Reseller & channel managers — need to track authorized vs. unauthorized sellers.
• Compliance & legal teams — enforcing MAP, collecting counterfeit evidence.
• E‑commerce strategists — discovering new resellers and category whitespace.
• Amazon brand registry users — who want to protect their brand without expensive enterprise tools.

Why You Can Trust This Suite

🔒 Trust built in Real expertise, real transparency, and a proven track record.

This suite is built on years of hands‑on brand protection experience, and every calculation is open for you to inspect. We don't collect your data — it stays in your browser.

🧪

Built from experience

Designed by a team with 8+ years in Amazon brand management, reseller channel strategy, and e‑commerce compliance.

📐

Proven formulas

MAP, whitespace, and vetting scores are derived from industry standards and validated against real data.

🏛️

Verified publisher

Published under a verified Chrome Web Store developer account. This suite consolidates 12 standalone tools already used by hundreds of brand owners.

🔍

100% transparent

All data stays local – no external servers. Minimal permissions, readable source code, and clear free vs. pro limits.

Why Use This Suite? (Key Benefits)

🔍 One license, 12 tools – no need to install separate extensions.

📁 Local storage – your data stays in your browser, not on external servers.

⚡ No API required – everything works with manual entry (optional Keepa API for enhancement).

📊 Actionable scores – MAP, vetting, whitespace, and fit scores are calculated instantly.

🔔 Real‑time alerts – new sellers are flagged the moment you visit an ASIN page.

🔄 Trial → Pro transition – core features stay free; Pro unlocks unlimited cases, prospects, etc.

All 12 Tools — Detailed Guides

Each tool below includes its audience, formula (where applicable), key benefit, and a worked example.

1. Authorized Reseller Cross-Reference Watcher

audience Channel managers, brand protection

Why use it? Instantly see which sellers on your ASIN are not on your approved list. Saves hours of manual checking.

Key benefit: One‑click scan of the current Amazon product page – flags unauthorized sellers.

formula Unauthorized = Detected − Approved

Detected sellers = <Amazon page seller list> (extracted via content script) Approved list = user‑entered (one per line, case‑insensitive) Result: unauthorized = detected.filter(s ⇒ !approved.includes(s.toLowerCase()))

⚠️ Common mistake Forgetting to include all variations of a seller name. The comparison is case‑insensitive but exact string.

Worked example
Detected: ["Northgate Wholesale", "Acme Distribution", "QuickShip LLC"]
Approved: ["northgate wholesale", "acme distribution"]
Result: Unauthorized QuickShip LLC

2. LOA Generator & Revocation Tracker

audience Legal, reseller managers

Why use it? Keep a clean record of all Letters of Authorization issued and their status (active/revoked).

Key benefit: Instantly revoke or reactivate an LOA; full audit trail.

logic Active / Revoked toggles; no numerical formula.

3. Prospective Reseller Vetting Companion

audience Sales, onboarding

Why use it? Score a potential reseller before you approve them – reduces risk of bad partnerships.

Key benefit: Checklist‑based risk score (High/Medium/Low) with clear red flags.

formula Risk score = Σ (weight of checked items)

Weights: Generic name (2), Few products (1), Low reviews (2), No address (2), New storefront (2), Large opening order (1), Generic email (1), No reseller cert (3) Risk bands: ≥7 → High Risk (red) · 3–6 → Medium Risk (yellow) · 0–2 → Low Risk (green)

4. MAP Compliance Scorecard per Reseller

audience Pricing compliance, legal

Why use it? Track MAP violations per reseller and identify repeat offenders.

Key benefit: Leaderboard of offenders with avg % under MAP – prioritise enforcement.

formula

Dollar under MAP = MAP price − Observed price Percent under MAP = (Dollar under / MAP price) × 100 Per‑reseller aggregation: Violation count = number of logged violations Avg % under MAP = average of percent‑under across violations Status band: Count ≥ 3 → "Serious Repeat Offender" (red) Count = 2 → "Repeat Offender" (yellow) Count ≤ 1 → "Watch" (gray)

Worked example
MAP = $100, Observed = $87 → dollar under = $13, percent under = 13%
Reseller "ABC" has 3 violations with avg 11.2% under → Serious Repeat Offender

5. Counterfeit/Gray-Market Evidence Organizer

audience Legal, brand protection

Why use it? Collect screenshots and notes per case – perfect for counterfeit or gray‑market evidence.

Key benefit: Timelined view of all evidence; easily export for legal teams.

No formula – timestamped entries (screenshots + notes) grouped by case.

6. New‑Seller‑on‑ASIN Instant Alert

audience Brand managers, monitoring

Why use it? Get a browser notification the moment a new seller appears on your tracked ASINs.

Key benefit: Automatic detection – just visit the product page; no manual check needed.

logic Compares current seller list against the last known list for that ASIN. New sellers are flagged.

7. Qualified Reseller Discovery Tool

audience Business development, sales

Why use it? Score potential wholesale partners based on objective criteria.

Key benefit: Pipeline of prospects with fit scores (Strong / Worth a Look / Low Fit).

formula Fit score = Σ (weights of checked attributes)

Weights: Established storefront (2), Strong reviews (2), Adjacent category (2), Multi‑product retailer (1), Professional presentation (1), FBA/reliable (1), No red flags (1) Fit bands: ≥6 → Strong Candidate (green) · 3–5 → Worth a Look (yellow) · 0–2 → Low Fit (gray)

8. Gray Market / Diversion Source Finder

audience Supply chain, brand protection

Why use it? Trace a lot code back to the distributor who shipped it – helps identify gray‑market sources.

Key benefit: Reverse‑lookup against logged shipments; shows the distributor.

logic Matches a lot code against all logged distributor shipments. Returns the distributor(s).

9. Brand Content Compliance Finder

audience Content managers, legal

Why use it? Quickly see if a live listing's title matches your approved copy.

Key benefit: Visual diff (added/removed words) – no manual side‑by‑side comparison.

logic Word‑by‑word comparison (longest common subsequence) between approved and observed titles.

10. Competitive Distribution Mapper

audience Channel strategy, competitive intelligence

Why use it? See which sellers are distributing for multiple competitors – potential targets or risks.

Key benefit: Matrix view showing seller overlap across competitors.

logic Tracks which sellers appear for multiple competitors. A seller with ≥2 competitors is flagged.

11. Category Whitespace Finder for Manufacturers

audience Product development, strategy

Why use it? Assess a category's saturation before investing in new product development.

Key benefit: Hybrid score (quantitative + qualitative) – Strong Whitespace / Some Opportunity / Saturated.

formula

Listing score = max(0, min(50, 50 − (competing listings × 2))) Review score = max(0, min(30, 30 − (avg reviews / 50))) Checklist score = sum of checked weights (each up to 20) Whitespace score = (listing score + review score + checklist score) / 140 × 100 Verdict: ≥60 → Strong Whitespace (green) · 30–59 → Some Opportunity (yellow) · <30 → Saturated (red)

Worked example
Competing listings: 8 → listing score = 50 − (8×2) = 34
Avg reviews: 120 → review score = 30 − (120/50) = 27.6
Checklist checked: 15 + 10 = 25
Total = 34 + 27.6 + 25 = 86.6 → (86.6/140)×100 = 61.9 → Strong Whitespace

12. Authorized Reseller & Distributor Tracker

audience Channel operations, admin

Why use it? Central directory of all authorized resellers and distributors with renewal tracking.

Key benefit: Automatic renewal alerts (Overdue / Upcoming / Current) – never miss a renewal.

formula

Diff days = renewalDate − today < 0 → Overdue (red) · 0–30 → Upcoming (yellow) · >30 → Current (green)

Real‑World Usage Scenarios

Scenario	Tool(s) Used	Outcome
A new seller appears on your top ASIN	New‑Seller Alert + Reseller Watcher	Instant notification + cross‑reference against approved list
MAP violation suspected from a distributor	MAP Scorecard	Log violation, track repeat offenders, enforce compliance
You find a potential reseller at a trade show	Buyer Vetting + Reseller Discovery	Score them, save to pipeline, decide to approach
Gray‑market product appears with a lot code	Diversion Finder	Trace code back to the distributor that shipped it
Your brand content is being misused	Content Compliance	Diff approved vs observed title – spot unauthorized changes
Yearly reseller renewals approaching	Reseller Directory	Dashboard shows overdue and upcoming renewals

Worked Example: Responding to a Diversion Problem

Here's how several tools work together in a real sequence of events.

Step 1: The alert

New-Seller Alert flags an unfamiliar seller on your flagship ASIN.

Step 2: Confirming the gap

Authorized Reseller Watcher confirms they're not on your approved list.

Step 3: Tracing the source

Gray Market/Diversion Source Finder traces a packaging variation back to a specific regional distributor.

Step 4: Checking the pattern

MAP Compliance Scorecard shows that distributor's downstream sellers have a repeat-violation pattern.

Step 5: Taking action

You revoke the distributor's Letter of Authorization and document the case with the Counterfeit/Gray-Market Evidence Organizer.

Key User Pain Points & How This Suite Solves Them

😤 Manual reseller monitoring
Automated cross‑reference watcher flags unauthorized sellers instantly.

📋 LOA management overhead
Generate and revoke authorizations with full history.

⚠️ MAP violations go unnoticed
Scorecard aggregates violations and ranks repeat offenders.

📦 Counterfeit evidence scattered
Organize screenshots + notes per case, export ready.

🔔 New sellers appear without alert
Instant notification the moment you visit the ASIN page.

🎯 Finding quality resellers
Score prospects using a weighted checklist.

🕵️ Diversion source unknown
Trace lot codes back to the original distributor.

📊 Competitive distribution blindspot
Map which sellers serve multiple competitors.

Why Upgrade to Monthly Pro?

🚀 Unlock the full power of all 12 tools

The free tier gives you core functionality forever. But if you're serious about brand protection, reseller management, or scaling your channel, the Pro plan removes all limits and gives you advanced capabilities.

🆓 Free

• ✅ All 12 tools (core)
• ✅ 2 evidence cases
• ✅ 10 prospects / ASINs
• ✅ 5 category scores
• ✅ 3 competitors tracked
• ✅ 10 reseller directory entries
• ✅ 25 vetting records

⭐ Pro

• ✅ Unlimited everything
• ✅ Unlimited evidence cases
• ✅ Unlimited prospects & ASINs
• ✅ Unlimited category scores
• ✅ Unlimited competitors
• ✅ Unlimited reseller directory
• ✅ Unlimited vetting records
• ✅ Priority support

📈 ROI

• 💸 $99+/mo (or less with annual)
• ⏱️ Saves 10+ hours/week
• 🛡️ Prevents MAP erosion
• 📈 Finds new revenue channels
• ⚖️ Legal‑grade evidence
• 📊 Data‑driven decisions

🔥 Upgrade to Pro Now

14‑day free trial included · cancel anytime

Pricing: Free vs. Monthly Pro

Free — forever $0

• All 12 tools (core)
• 2 evidence cases
• 10 prospects / ASINs
• 5 category scores
• 3 competitors tracked
• 10 reseller directory entries
• 25 vetting records

Monthly Pro $99+/month

• Everything in Free
• Unlimited everything
• Unlimited evidence cases
• Unlimited prospects & ASINs
• Unlimited category scores
• Unlimited competitors
• Unlimited reseller directory
• Priority support

One Pro subscription covers all 12 tools. Get your license at muhiuddinalam.gumroad.com/l/gehanl.

Data Privacy, Performance & Permissions

• 🔒 Local‑only storage: All data (reseller lists, LOAs, evidence, etc.) is stored exclusively in your browser using chrome.storage.local. No data is sent to our servers.
• ⚡ No background scraping: The extension only runs when you interact with it (or when you visit an Amazon product page for the New‑Seller Alert).
• 🛡️ Minimal permissions: Only storage, alarms, notifications, and activeTab – no access to your browsing history or other sites.
• 🧪 Tested accuracy: All calculation engines have been verified against the original standalone versions.

Common Mistakes to Avoid

Mistake: Treating this as a full replacement for a brand-protection agency at very high volume.
Fix: For most small-to-mid brands, it covers the core work agencies charge for; at very high enforcement volume, a dedicated agency may still add value.

Mistake: Never updating your authorized-reseller list.
Fix: The cross-reference tools are only as good as the list you maintain — stale authorization data produces false alerts in both directions.

Mistake: Submitting evidence packets straight from the Organizer without review.
Fix: The tool assembles and formats evidence for your own submission judgment — it doesn't file anything to Amazon on your behalf.

Mistake: Using the Category Whitespace Finder as your only signal before a production run.
Fix: Treat its demand signals as one input among several — it's reconnaissance, not a production-commitment guarantee.

• ⚠️ Approved seller list: Use exact names as they appear on Amazon. The watcher does a case‑insensitive match but not fuzzy matching.
• ⚠️ MAP observed price: Must be below MAP to log a violation. The tool validates this.
• ⚠️ Whitespace Finder: Don't over‑estimate checklist items — the score is a guide, not a guarantee.
• ⚠️ Evidence Organizer: Screenshots are captured from the active tab; make sure you're on the correct page.
• ⚠️ Reseller Directory: Renewal date must be in YYYY-MM-DD format; the status is calculated based on your system time.

Frequently Asked Questions

Is this a substitute for a full brand-protection agency?

For a smaller brand, yes, in the sense that it covers the core monitoring and evidence-gathering work agencies charge $2,000+/month for — this bundle is priced at $99+/mo specifically because it's a business tool protecting real revenue, not a consumer utility, while still costing a fraction of a full agency retainer. For very high-volume brands with complex enforcement needs, a dedicated agency may still add value beyond what a lightweight tool set can.

Does the Counterfeit Evidence Organizer submit reports to Amazon automatically?

No — it assembles and formats your evidence for you to submit through Amazon's own Brand Registry or Project Zero channels, since submission itself requires your account credentials and a judgment call on each case.

Can I use this if I'm not yet Brand Registry-enrolled?

Most tools function independently of Brand Registry status, though several of the enforcement-related features (like Project Zero-formatted evidence) assume you're enrolled, since that's a prerequisite for those specific Amazon programs.

How is 'authorized reseller' status determined?

You maintain your own list — the tools cross-reference sellers against the authorization records and LOAs you've entered, not an external authority, since only you know who you've actually approved.

Do I need an Amazon Seller Central account?

No. The suite works entirely with manual data entry and local storage. No API calls to Amazon are made.

What happens when the trial ends?

Core features of all 12 tools remain free forever. Advanced features (unlimited cases, unlimited prospects, etc.) require a Pro license.

Where is my data stored?

All data is stored locally in your browser using chrome.storage.local. No data is sent to any server (except optional Gumroad license verification).

Ready to protect your brand?

14-day free trial · $99+/mo covers all 12 tools · cancel anytime

Get Monthly Pro → Install Free on Chrome Web Store →

Amazon Brand Protection Suite · Version 1.0 · All tools share one license · Get Pro on Gumroad