What Is the Amazon Brand Protection Suite?
Brand protection on Amazon — catching unauthorized resellers, counterfeiters, and MAP violators — is dominated by agencies and enterprise platforms priced for brands doing real volume: TrackStreet, VantageBP, Redpoints, and similar. Nothing lightweight exists for a smaller brand or manufacturer who needs basic visibility into who's selling their product and whether those sellers are actually authorized.
This is twelve tools built for that smaller supplier — the lightweight version of what the expensive platforms do, covering everything from authorized-reseller monitoring to counterfeit evidence gathering to finding new wholesale partners in the first place.
Key Brand Owners Pain Points the Amazon Brand Protection Suite Solves
Each row below is a specific, recurring problem for brand owners — and the exact extension in this bundle built to solve it.
| Pain Point | Solved By |
|---|---|
| Unauthorized sellers appear on your ASINs and you find out weeks later. | New-Seller-on-My-ASIN Instant Alert |
| You can't tell which resellers are actually authorized. | Authorized Reseller Cross-Reference Watcher (Lite) |
| Issuing and tracking authorization letters happens over scattered emails. | Letter of Authorization Generator & Revocation Tracker |
| You approve a bad wholesale account because you couldn't vet them properly. | Prospective Reseller Vetting Companion |
| MAP violations happen but you have no record of who's a repeat offender. | MAP Compliance Scorecard per Reseller |
| Counterfeit evidence-gathering for a Brand Registry report takes hours. | Counterfeit/Gray-Market Evidence Organizer |
Who Should Use the Amazon Brand Protection Suite?
- Brand owners and manufacturers selling wholesale to Amazon FBA resellers
- Distributors who need to manage and enforce an authorized reseller network
- Anyone who's discovered unauthorized or counterfeit listings of their product and needs to build a case
- Manufacturers deciding whether to expand into a new product category or find new distribution partners
What's Included: All 12 Amazon Brand Protection Suite Chrome Extensions
Every tool below is independent — install only what's relevant to you. Pro access to all 12 is covered by one subscription.
Authorized Reseller Cross-Reference Watcher (Lite)
Checks the sellers currently showing on your brand's ASINs against your own list of authorized resellers and flags anyone selling your product who isn't on it — the lightweight version of what expensive brand-protection platforms do.
Read the full guide →Letter of Authorization Generator & Revocation Tracker
Issues LOAs to approved resellers, tracks who currently holds a valid one, and marks it revoked the moment a reseller violates your terms, so you have an instant answer when Amazon or a reseller asks whether a letter is still valid.
Read the full guide →Prospective Reseller Vetting Companion
Before approving a new wholesale account, pull together a prospective buyer's Amazon storefront age, review patterns, and product mix so you can judge whether they look like an established seller or a shell account likely to flip inventory somewhere you don't want it.
Read the full guide →MAP Compliance Scorecard per Reseller
Tracks MAP compliance history per authorized reseller over time — who's a repeat offender versus who slipped once — so decisions about who keeps their account are based on a documented record instead of a gut feeling.
Read the full guide →Counterfeit/Gray-Market Evidence Organizer
Bundles a timestamped screenshot of a suspicious listing, seller info, and test-buy product photos into a single case file formatted for an Amazon Brand Registry report or Project Zero submission — the evidence-gathering work agencies charge heavily for, made self-serve.
Read the full guide →New-Seller-on-My-ASIN Instant Alert
Watches your specific brand-owned ASINs and pings you the moment any new seller appears in the buy box rotation, regardless of authorization status, so you catch diversion or hijacking within hours instead of weeks.
Read the full guide →Qualified Reseller Discovery Tool
The mirror image of a supplier-finder tool: scans Amazon for FBA sellers already active in your product category, scores them on account age, review volume, and catalog fit, and surfaces the ones worth reaching out to as new wholesale accounts.
Read the full guide →Gray Market / Diversion Source Finder
When you spot an unauthorized seller, the hard part is figuring out where they're sourcing your product. Helps trace patterns — lot numbers, packaging variations, pricing tiers — across multiple unauthorized listings to identify which authorized distributor is likely the leak.
Read the full guide →Brand Content Compliance Finder
Scans your ASINs across every seller currently listing them and flags where the live content — images, bullet points, titles — has drifted from your approved brand assets, so you know where to push a fix before it hurts conversion.
Read the full guide →Competitive Distribution Mapper
Before entering a new category, find out who's currently distributing a competing brand's product line on Amazon — which wholesalers, which FBA sellers — giving you a sense of the existing distribution network before you invest in production.
Read the full guide →Category Whitespace Finder for Manufacturers
Scans a target category for demand signals — search volume trends, review growth, seller count over time — to gauge whether it's worth manufacturing more of a given SKU before you commit to a production run.
Read the full guide →Authorized Reseller & Distributor Tracker
A standing directory of every authorized reseller and distributor for your brand, so the answer to 'who's actually allowed to sell this' lives in one place instead of scattered emails and spreadsheets.
Read the full guide →Worked Example: Responding to a Diversion Problem
Here's how several tools in the Amazon Brand Protection Suite work together in a real sequence of events.
Step 1: The alert
New-Seller Alert flags an unfamiliar seller on your flagship ASIN.
Step 2: Confirming the gap
Authorized Reseller Watcher confirms they're not on your approved list.
Step 3: Tracing the source
Gray Market/Diversion Source Finder traces a packaging variation back to a specific regional distributor.
Step 4: Checking the pattern
MAP Compliance Scorecard shows that distributor's downstream sellers have a repeat-violation pattern.
Step 5: Taking action
You revoke the distributor's Letter of Authorization and document the case with the Counterfeit/Gray-Market Evidence Organizer.
Real-World Usage for Brand Owners
Spotting a diversion problem
The New-Seller-on-My-ASIN Alert flags an unfamiliar seller undercutting your authorized network by 18%. The Gray Market/Diversion Source Finder traces a packaging variation back to one specific regional distributor — the actual leak point, not just a symptom.
Building a case for Amazon
You've suspected counterfeit units of your product for weeks. The Counterfeit/Gray-Market Evidence Organizer bundles three months of screenshots, a completed test buy, and side-by-side photos into a single file ready to submit to Brand Registry.
Vetting before committing
A new wholesale account applies for a large opening order. The Prospective Reseller Vetting Companion reveals their storefront was created six weeks ago with no sales history — a shell-account pattern you'd have missed without checking.
Amazon Brand Protection Suite Pricing: Free Trial vs. Monthly Pro
Every tool in this bundle installs with all features unlocked, including Pro features, for the first 14 days. After the trial, each tool's core functionality keeps working for free indefinitely.
Unlocks unlimited Pro features — deeper breakdowns, exports, and advanced analytics — across all 12 tools in the Amazon Brand Protection Suite, for as long as you're subscribed.
One Monthly Pro subscription to this bundle unlocks Pro features on every one of the 12 tools listed above — you don't pay separately per extension.
Accuracy & Data Sources
Common Mistakes to Avoid With the Amazon Brand Protection Suite
Fix: For most small-to-mid brands, it covers the core work agencies charge for; at very high enforcement volume, a dedicated agency may still add value.
Fix: The cross-reference tools are only as good as the list you maintain — stale authorization data produces false alerts in both directions.
Fix: The tool assembles and formats evidence for your own submission judgment — it doesn't file anything to Amazon on your behalf.
Fix: Treat its demand signals as one input among several — it's reconnaissance, not a production-commitment guarantee.
Amazon Brand Protection Suite FAQ
Is this a substitute for a full brand-protection agency?
For a smaller brand, yes, in the sense that it covers the core monitoring and evidence-gathering work agencies charge $2,000+/month for — this bundle is priced at $99+/mo specifically because it's a business tool protecting real revenue, not a consumer utility, while still costing a fraction of a full agency retainer. For very high-volume brands with complex enforcement needs, a dedicated agency may still add value beyond what a lightweight tool set can.
Does the Counterfeit Evidence Organizer submit reports to Amazon automatically?
No — it assembles and formats your evidence for you to submit through Amazon's own Brand Registry or Project Zero channels, since submission itself requires your account credentials and a judgment call on each case.
Can I use this if I'm not yet Brand Registry-enrolled?
Most tools function independently of Brand Registry status, though several of the enforcement-related features (like Project Zero-formatted evidence) assume you're enrolled, since that's a prerequisite for those specific Amazon programs.
How is 'authorized reseller' status determined?
You maintain your own list — the tools cross-reference sellers against the authorization records and LOAs you've entered, not an external authority, since only you know who you've actually approved.
Ready to install the Amazon Brand Protection Suite?
14-day free trial · $99+/mo covers all 12 tools · cancel anytime
Get Monthly Pro →
