What Is a Letter of Authorization (and Why Tracking Revocation Status Matters)
A Letter of Authorization (LOA) is a brand's written confirmation that a specific reseller is permitted to sell its products — often required for Amazon ungating applications or as proof of a legitimate supply relationship. The document itself is usually simple. The problem is what happens afterward: six months later, when Amazon or the reseller themselves asks "is this still valid?", most brands are digging through old email threads for the answer.
The Problem With Email-Thread Authorization Records
Without a system, an LOA's status lives only in memory or a buried email — which means revoking one is easy to do informally but hard to prove later, and confirming an active one takes longer than it should. This extension keeps every LOA you've issued in one searchable place, with an instant answer to "active or revoked" the moment you need it.
Key Brand Owner Pain Points and How This Extension Solves Them
| Pain Point | How the Tracker Solves It |
|---|---|
| You don't have a clean template ready when you need to issue a new LOA quickly | Fill in a short form and get a formatted document with a live preview, ready to print or save as PDF |
| Someone asks if a specific reseller's authorization is still active, and the answer lives in an old email | Type the reseller's name into the popup and get an instant Active/Revoked/Expired answer |
| Revoking an authorization informally leaves no clear record it actually happened | One click marks an LOA revoked with a timestamp — reversible if needed, but always documented |
| Time-limited authorizations quietly expire without anyone noticing | Expiration dates are tracked automatically, with an "expiring soon" flag ahead of the deadline |
| You need a full record of every LOA you've ever issued for an audit or dispute | Every LOA is searchable in one list, exportable to CSV for your records |
How the Letter of Authorization Generator & Revocation Tracker Works
The lifecycle of an LOA in this tool has four stages — issue, track, revoke or renew, and look up.
Step 1 — Set Your Company Defaults
In Settings, enter your company name, address, and default authorized signer once — every new LOA prefills with these details automatically.
Step 2 — Issue a New LOA
Filling In Reseller Details
Enter the reseller's name, the brand or product line covered, and the date issued. An optional expiration date is available with Pro.
Live Document Preview
The formatted letter updates as you type, so you see exactly what will print before you commit to saving the record.
Step 3 — Print or Save as PDF
Click "Print / Save as PDF" to open your browser's native print dialog — choose "Save as PDF" as the destination if you need a digital copy, or print directly if you need a physical one.
Step 4 — Track Status Over Time
Every LOA appears in the "All LOAs" tab with a status badge — Active, Revoked, Expiring Soon, or Expired — and a search box to find any reseller quickly.
Step 5 — Revoke or Reactivate When Needed
One click marks an LOA revoked with a timestamp. If the relationship resumes later, reactivate it just as easily — the change is always logged either way.
Step 6 — Instant Status Lookup From the Popup
Don't need the full manager — just type a reseller's name into the toolbar popup for an immediate Active, Revoked, Expired, or Not Found answer.
Worked Example — Issuing and Later Revoking an LOA
January: You issue an LOA to "Northwind Wholesale" covering your full product line, no expiration date. Status: Active.
June: Northwind starts violating your MAP pricing repeatedly. You open the All LOAs tab and click "Revoke."
July: A new prospective buyer mentions they were referred by "Northwind Wholesale." You type the name into the popup — it instantly shows 🚫 REVOKED — as of June's date, confirming they're no longer authorized before you proceed.
Try It: Live LOA Status Demo
Here's a small example record set. Type any of the names below (or a name not on the list) to see the same lookup the popup performs.
| Reseller | Status | Notes |
|---|---|---|
| Acme Distribution LLC | Active | No expiration date |
| Northwind Wholesale | Active | Expires in 10 days |
| QuickShip Direct | Revoked | Revoked previously |
Where Brands Actually Use This
Amazon Ungating Applications
A reseller applying to sell your brand in a gated Amazon category often needs a signed LOA as part of their ungating request — having a clean, ready template speeds up a process that otherwise stalls waiting on paperwork.
Responding to a Revoked Distributor Relationship
When a distributor relationship ends — for MAP violations, quality issues, or simply a business decision — revoking their LOA and having that documented protects you if they claim authorization later.
Annual Authorization Renewals
Brands that re-authorize resellers annually use the expiration-date and "expiring soon" flag to catch renewals before they lapse, rather than discovering months later that an authorization quietly expired.
A Note on Accuracy
The status lookup is simple, transparent logic — an exact name match against your own stored records, with a straightforward date comparison for expiration tracking. There's no AI interpretation and no external verification of any kind. Every answer this tool gives reflects exactly what you've entered — if a record is wrong, the lookup will be too, so keeping your records current is what keeps the tool accurate. All data stays local to your browser; nothing is sent to a server except an optional license check for Pro features.
Common Mistakes (and How to Avoid Them)
Fix: Make the revocation official the moment you decide it — click "Revoke" right away so the record and reality never drift apart.
Fix: Treat it as a strong starting template — have your attorney review the language before relying on it for anything with real legal stakes.
Fix: If your authorization was only ever meant to last a year, set that expiration date at issuance — it's much easier than remembering to revoke it manually later.
Fix: The lookup matches on the full name as stored — if a reseller's name changed slightly, search the All LOAs tab's filter (which is more forgiving) rather than the exact-match popup lookup.
Frequently Asked Questions
Is the generated Letter of Authorization legally binding?
It's a plain-language template, not attorney-drafted legal language. It documents your authorization decision clearly, but have your own attorney review it before relying on it for anything with significant legal stakes.
Does this send my reseller data anywhere?
No. All LOA records and company details are stored locally in your browser. The only network call this extension makes is an optional license check against Gumroad for Pro features.
Can I undo a revocation?
Yes — click "Reactivate" on a revoked LOA at any time. Both the revocation and reactivation are timestamped, so the history is preserved either way.
What happens when an LOA's expiration date passes?
It's automatically flagged as "Expired" in the status badge and popup lookup. It doesn't auto-revoke or notify anyone outside the extension — you decide what to do about an expired authorization.
Can I use this for more than one brand?
The free and trial version tracks one set of company defaults. Multi-brand support is a planned Pro feature — for now, a separate browser profile is the simplest workaround if you manage distinct brands.
What happens after the 14-day trial?
Core LOA generation, tracking, and the popup lookup keep working for free indefinitely. Pro unlocks expiration-date tracking and CSV export of your full record.
