What Is a Reseller Directory (and Why Spreadsheets Fall Short)
A growing brand ends up with a network of authorized distributors and resellers, each with their own contract terms, renewal dates, and contact details. Most brands track this in a spreadsheet — until a contract quietly lapses because nobody remembered to check the renewal date.
Why This Is Different From Your LOA Tracker
If you already use a Letter of Authorization tool to generate and track authorization documents, this extension is the complementary piece: a full contact directory with automatic renewal alerts, not another document generator. Think of it as the CRM layer for your authorized network.
Key Brand Owner Pain Points and How This Extension Solves Them
| Pain Point | How the Tracker Solves It |
|---|---|
| Reseller contact info is scattered across spreadsheets, emails, and memory | One searchable directory with full contact details per reseller |
| A contract renewal date passes unnoticed | Automatic status badges and native notifications flag anything due or overdue |
| You can't quickly tell which product lines a specific reseller is authorized for | Product lines are tracked per record and searchable |
| You want a backup or shareable record of your full network | Pro: export the full directory to CSV |
How the Renewal Status Is Calculated
| Days Until Renewal Date | Status |
|---|---|
| Negative (date has passed) | Overdue |
| 0 to 30 days | Renewal Upcoming |
| 31+ days | Current |
| No date set | No Date Set |
Step 1 — Add Your Resellers
Enter business name, contact details, relationship type, authorized product lines, and the contract renewal date for each reseller in your network.
Step 2 — Check the Popup for What Needs Attention
The popup shows your directory sorted worst-first — overdue records at the top, then upcoming renewals, then current relationships.
Step 3 — Get Notified Automatically
A daily local check flags anything overdue or due soon with a native Chrome notification — no need to check the popup every day.
Worked Example — Catching a Renewal Before It Lapses
The setup: Northgate Distribution's contract renewal date is 12 days away.
Without the tracker: The date passes quietly, buried in an old email thread — nobody notices until Northgate asks about their status.
With the tracker: The record shows "Renewal Upcoming" the moment it enters the 30-day window, and a native notification fires the next daily check — giving you weeks of lead time to reach out before it becomes overdue.
Try It: Live Renewal Status Demo
Enter a renewal date to see the same status calculation the extension performs.
Where Brands Actually Use This
Scaling Past a Handful of Resellers
Once a network grows past a few relationships tracked from memory, a proper directory with renewal alerts becomes essential rather than optional.
Onboarding a New Team Member
A structured directory with contact details and product-line authorization makes it easy to hand off reseller-relationship management without losing institutional knowledge.
A Note on Accuracy
Renewal status is a simple, transparent date comparison against today's date — no external verification of any kind. Accuracy depends entirely on keeping renewal dates current as contracts change. All data stays local to your browser except an optional license check for Pro features; the daily renewal check itself never leaves your browser.
Common Mistakes (and How to Avoid Them)
Fix: A record with no date never shows as Overdue or Upcoming — it's invisible to the alert system. Add a placeholder date if the real one isn't finalized yet, then update it once it is.
Fix: Update the date the moment a renewal is confirmed — otherwise the record will keep showing as Overdue indefinitely.
Frequently Asked Questions
How is this different from the LOA Generator?
The LOA Generator creates and tracks authorization documents. This is a contact directory with automatic renewal alerts — the two are complementary, not overlapping.
Does this connect to Amazon to verify resellers?
No. This is a directory you maintain yourself — it doesn't verify anything automatically.
How many resellers can I track?
Free tier tracks up to 10 resellers. Pro unlocks an unlimited directory and CSV export.
What happens after the 14-day trial?
The directory stays free forever, capped at 10 resellers. Pro unlocks unlimited resellers and CSV export.
